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Our History

Established in 2012, Sette Reps represents 40 worldwide destinations with thousands of active B2B customers and 15,000 annual passengers. Guided by the need to be flexible and seize new opportunities, our main goal is to increase market awareness, reduce barriers and develop business opportunities between countries.


Based on mutual trust, we establish long term relationships with local travel agents, corporate agencies, MICE planners, OTAs and other stakeholders to ensure your tourism product is in the spotlight. We believe that now is the time to directly approach new markets for success and we represent all companies that share these values.


Who We Are

Sette Reps is your gateway to South East Asian markets. We help Destination Management Companies, tourism boards, shopping venues and tourist attractions stand out from the crowd with expert sales and marketing representation. From creating brand awareness to driving revenue, we offer the right approach to launch your company into the market and maintain targeted, long term growth.


The World Tourism Organization has recognised South East Asia as one of the leading outbound tourist markets of the future. Sette Reps facilitates your entry into the competitive markets of Malaysia, Singapore, Brunei, Indonesia, Philippines, Vietnam, Thailand and Myanmar.

Why Working with Us...

  • More than 15,000 passengers from SEA per year

  • We know the needs and requirements of your clients!

  • We are LOCAL and we know our destinations deeply!

  • We are TRUSTABLE, our local offices are officially recognized by the Local Tourism Boards We handle MICE, Leisure & FIT movements

  • We do have 24hrs Emergency Assistance in all our Destinations!

  • We are 100% B2B

Sette Reps Team

Sette Reps offers an exceptional team of expert consultants. 

We’re committed to solving complex business challenges by using the latest technology and data resources, along with creative and collaborative strategies.

Home: Team

Barbara Sette

Managing Director

Barbara Sette combines passion and enthusiasm for the tourism industry with expertise across an exciting 10-year career in the field. The journey began with an exceptional academic background, including degrees in Tourism Economy from the University of Assisi and CTS, and the renowned Italian Centre for Advanced Studies in Tourism and Tourism Promotion.


Her international career commenced with global tour operator, KUONI, as a sales representative for the Italian market at Shoestring. She moved to KUONI Destination Management headquarters in Zurich as the Contracting Manager for Italy. Launching on a new challenge, Barbara moved to Kuala Lumpur to take charge of KUONI’s Sales MICE. Industry expertise and strong relationships with key partners in the Asian market ensure that Barbara is the best person to assist you in opening doors towards success.

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Aqilah Saffa.jpg

Aqilah Saffa

Sales Executive
Malaysia & Indonesia

Aqilah is a dedicated player in the travel and tourism industry with over 7 years of knowledge and expertise in catering specifically to the Muslim market. Her ability to connect with local travel agencies and forge strong relationships with international destinations encourages a seamless consultation process.



HR & Admin Executive

With 15-year journey in the dynamic airline industry and having spent 3 years honing administrative and HR skills, she combines a strong foundation in operations with a penchant for efficiency. A fast learner by nature, she thrives on delving into new realms, acquiring skills swiftly, and seamlessly integrating them into her work.

We offer expert knowledge of outbound tourism movements generated from the South East Asian markets

We forge long term, trusted relationships with the main players in the South East Asian tourism industry, including local travel agents, MICE operators, corporate travel agents, wholesalers, intermediaries, OTA, airlines, tourism boards and embassies

We provide efficiency and cost savings through the use of existing Sette Reps infrastructure, along with teams in local markets

We offer a continuous and efficient sales presence in the markets

Why Us ?

Our Actions

Home: Services

Marketing Plan

We work closely with you to ensure your product, service or destination is positioned appropriately in the marketplace, via branding and distribution


Our Numbers Talk About Us!

Global Expansion

40 offices worldwide

A Story Of Success

10 years of legacy

Fam Trips

11 Fam Trips organized

Our Database

15,000 passengers per year

Own Events

6 B2B events organized


2,000 active clients

Our Partners

Discover the organizations that we partners with to bring you the best products and services. 

They Talk About Us

TTG Show Daily

ITB Asia

October 2018

Broad Horizons for

M’sian Luxe Travel

TTG Asia

January 2018

Demystifiying Muslim Millennials

TTG Asia Luxury

December 2017

Malaysian Travellers

Exercise Prudence

TTG Asia Luxury

June 2016

Signs of Market

Going South!


18-3A, Menara 1, Strata Office, No 3 Jalan Bangsar, Kl Eco City, 59200 Kuala Lumpur, Malaysia

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